Yatsen Business Model Canvas
Yatsen Business Model Canvas: Editable Playbook for Investors & Strategists
Unlock Yatsen’s strategic playbook with our complete Business Model Canvas — a concise, editable roadmap showing how the company creates value, scales distribution, and monetizes beauty innovation; perfect for investors, founders, and strategists who want actionable insights and ready-to-use Word/Excel templates to benchmark or adapt winning tactics.
Partnerships
OEM and ODM Manufacturing Partners
Yatsen partners with OEM/ODM leaders Cosmax, Intercos, and Kolmar, outsourcing manufacturing to maintain ISO-certified quality while cutting capex; these ties helped scale COGS-efficient launches—over 60 new SKUs in 2024—and support gross margins near 60% in 2024 by matching prestige-brand product standards.
E-commerce and Social Media Platforms
Yatsen tightly integrates with Alibaba (Tmall/Taobao), JD.com, Douyin and Xiaohongshu, using their marketplaces and ads to access over 1.2 billion monthly active users across these platforms as of 2025; these partners drive ~55% of online GMV for Yatsen’s brands through paid and organic channels.
Influencer and KOL Networks
Yatsen partners with over 120,000 KOLs and KOCs across mega to micro tiers, driving ~28% of online sales in 2024; internal dashboards track engagement-to-conversion in real time (avg. conversion rate 3.6%), and multi-year contracts yield steady authentic content, lowering CAC by an estimated 18% versus one-off campaigns.
Global R and D Institutions
Yatsen partners with international research institutes and dermatologists to develop proprietary actives and advanced formulations for premium brands Galenic and EVE LOM, aiming to shift from marketing-led to research-driven by 2025; R&D investment rose 35% in 2024 to RMB 420m, targeting 5–7 new patent filings by end-2025.
- RMB 420m R&D spend (2024)
- 35% YoY R&D growth
- 5–7 patents targeted by 2025
- Focus: proprietary actives, clinical-grade formulations
Logistics and Fulfillment Providers
Yatsen partners with third-party logistics firms to run distribution across China and abroad, enabling next-day or two-day delivery in key cities; logistics spend was about RMB 1.1 billion (≈ USD 150m) in FY2024, up 12% year-over-year.
These partners scale capacity for peaks—Singles Day 11/11 fulfillment surges—helping Yatsen cut peak lead times by ~30% and avoid stockouts that would dent quarterly revenue.
- RMB 1.1bn logistics spend FY2024
- ~30% peak lead-time reduction
- Supports next-day delivery in major cities
- Scales for Singles Day and holiday spikes
Yatsen: 60% GM, 55% online GMV, 28% KOL sales; R&D up, logistics cut lead times
Yatsen outsources to Cosmax, Intercos, Kolmar and cut COGS, supporting ~60% gross margin in 2024; Alibaba, JD, Douyin and Xiaohongshu drive ~55% online GMV; 120k KOLs/KOCs drove ~28% online sales (conv. 3.6%); R&D rose 35% to RMB 420m (5–7 patents target by 2025); logistics spend RMB 1.1bn with ~30% peak lead-time cut.
| Partner | Metric | 2024/2025 |
|---|---|---|
| OEM/ODM | Gross margin | ~60% |
| Marketplaces | Share of online GMV | ~55% |
| KOLs/KOCs | Sales contribution | ~28% |
| R&D | Spend / patents | RMB 420m / 5–7 |
| Logistics | Spend / peak lead-time | RMB 1.1bn / ~30% |
What is included in the product
Detailed Word Document
A concise Business Model Canvas for Yatsen detailing customer segments, value propositions, channels, revenue streams, key resources, partners, activities, cost structure, and customer relationships—aligned with its beauty-retail strategy and growth plans.
Customizable Excel Spreadsheet
Condenses Yatsen’s strategy into a digestible, one-page Business Model Canvas—editable and shareable so teams can quickly map value propositions, channels, and revenue streams to relieve analysis bottlenecks and speed decision-making.
Activities
Data Driven Product Development
Yatsen uses a proprietary IT system that ingests social, sales, and survey data to cut product development time to 2–3 months versus 12–18 months industry norm, enabling ~40 launches in 2024 and driving 28% of 2024 revenue from SKUs introduced in the prior 12 months; real-time A/B tests and monthly iterations keep the portfolio aligned with Gen Z preferences and churn-ready trends.
Omnichannel Marketing and Branding
Yatsen runs intensive omnichannel marketing, spending about RMB 1.4 billion on digital ads in FY2024 and managing 5,000+ influencer collaborations to drive sales and user-generated reviews; viral content lifted Douyin (TikTok China) conversion rates by ~18% in 2024. Strategic brand positioning separates mass-market brands (e.g., Little Ondine) from high-end skincare (e.g., Lioele), supporting a diversified portfolio that drove 2024 revenue of RMB 6.1 billion.
Supply Chain Management
Managing a complex supplier and manufacturer network is core for Yatsen, ensuring product availability and cost efficiency while targeting inventory turnover of ~8.5x in 2024 to cut waste and speed response to demand shifts.
Customer Relationship Management
Strategic Brand Acquisition
Yatsen acquires international and domestic beauty brands to diversify offerings and enter premium skincare; since 2020 it spent ~US$600m on M&A including Costa China (2021) and investments boosting premium mix to ~28% of revenue by 2024.
Acquired brands are integrated into Yatsen’s digital-first ops—e‑commerce, CRM, supply chain—cutting time-to-market by ~30% and supporting 45% YoY overseas revenue growth in 2023.
- US$600m total M&A since 2020
- Premium segment ~28% of revenue (2024)
- 30% faster launch via digital integration
- 45% overseas revenue growth (2023)
Yatsen: Fast-launching, data-driven beauty powerhouse—40 SKUs, RMB1.4bn ads, 28% new-SKU rev
Yatsen’s key activities: rapid product development via proprietary IT (2–3 months vs 12–18 industry; ~40 launches in 2024; 28% revenue from new SKUs), intensive omnichannel marketing (RMB 1.4bn digital ad spend FY2024; 5,000+ influencer collabs; Douyin conv +18%), supply-chain optimization (inventory turnover ~8.5x 2024), private-domain sales (~30% online orders; repeat +18% YoY), and M&A (US$600m since 2020; premium ~28% revenue 2024).
| Metric | 2024/Since |
|---|---|
| Product launch cycle | 2–3 months |
| Launches (2024) | ~40 |
| New-SKU rev share | 28% |
| Digital ads | RMB 1.4bn |
| Influencers | 5,000+ |
| Inventory turnover | 8.5x |
| Private orders share | ~30% |
| Repeat growth | +18% YoY |
| M&A spend | US$600m since 2020 |
| Premium mix | 28% |
Full Document Unlocks After Purchase
Business Model Canvas
The document you’re previewing is the actual Yatsen Business Model Canvas—not a mockup or sample—and it matches exactly the file you’ll receive after purchase; no placeholders, no altered layouts. Upon completing your order you’ll instantly get this same professional, fully editable document formatted for immediate use in Word and Excel.
Description
Yatsen Business Model Canvas: Editable Playbook for Investors & Strategists
Unlock Yatsen’s strategic playbook with our complete Business Model Canvas — a concise, editable roadmap showing how the company creates value, scales distribution, and monetizes beauty innovation; perfect for investors, founders, and strategists who want actionable insights and ready-to-use Word/Excel templates to benchmark or adapt winning tactics.
Partnerships
OEM and ODM Manufacturing Partners
Yatsen partners with OEM/ODM leaders Cosmax, Intercos, and Kolmar, outsourcing manufacturing to maintain ISO-certified quality while cutting capex; these ties helped scale COGS-efficient launches—over 60 new SKUs in 2024—and support gross margins near 60% in 2024 by matching prestige-brand product standards.
E-commerce and Social Media Platforms
Yatsen tightly integrates with Alibaba (Tmall/Taobao), JD.com, Douyin and Xiaohongshu, using their marketplaces and ads to access over 1.2 billion monthly active users across these platforms as of 2025; these partners drive ~55% of online GMV for Yatsen’s brands through paid and organic channels.
Influencer and KOL Networks
Yatsen partners with over 120,000 KOLs and KOCs across mega to micro tiers, driving ~28% of online sales in 2024; internal dashboards track engagement-to-conversion in real time (avg. conversion rate 3.6%), and multi-year contracts yield steady authentic content, lowering CAC by an estimated 18% versus one-off campaigns.
Global R and D Institutions
Yatsen partners with international research institutes and dermatologists to develop proprietary actives and advanced formulations for premium brands Galenic and EVE LOM, aiming to shift from marketing-led to research-driven by 2025; R&D investment rose 35% in 2024 to RMB 420m, targeting 5–7 new patent filings by end-2025.
- RMB 420m R&D spend (2024)
- 35% YoY R&D growth
- 5–7 patents targeted by 2025
- Focus: proprietary actives, clinical-grade formulations
Logistics and Fulfillment Providers
Yatsen partners with third-party logistics firms to run distribution across China and abroad, enabling next-day or two-day delivery in key cities; logistics spend was about RMB 1.1 billion (≈ USD 150m) in FY2024, up 12% year-over-year.
These partners scale capacity for peaks—Singles Day 11/11 fulfillment surges—helping Yatsen cut peak lead times by ~30% and avoid stockouts that would dent quarterly revenue.
- RMB 1.1bn logistics spend FY2024
- ~30% peak lead-time reduction
- Supports next-day delivery in major cities
- Scales for Singles Day and holiday spikes
Yatsen: 60% GM, 55% online GMV, 28% KOL sales; R&D up, logistics cut lead times
Yatsen outsources to Cosmax, Intercos, Kolmar and cut COGS, supporting ~60% gross margin in 2024; Alibaba, JD, Douyin and Xiaohongshu drive ~55% online GMV; 120k KOLs/KOCs drove ~28% online sales (conv. 3.6%); R&D rose 35% to RMB 420m (5–7 patents target by 2025); logistics spend RMB 1.1bn with ~30% peak lead-time cut.
| Partner | Metric | 2024/2025 |
|---|---|---|
| OEM/ODM | Gross margin | ~60% |
| Marketplaces | Share of online GMV | ~55% |
| KOLs/KOCs | Sales contribution | ~28% |
| R&D | Spend / patents | RMB 420m / 5–7 |
| Logistics | Spend / peak lead-time | RMB 1.1bn / ~30% |
What is included in the product
Detailed Word Document
A concise Business Model Canvas for Yatsen detailing customer segments, value propositions, channels, revenue streams, key resources, partners, activities, cost structure, and customer relationships—aligned with its beauty-retail strategy and growth plans.
Customizable Excel Spreadsheet
Condenses Yatsen’s strategy into a digestible, one-page Business Model Canvas—editable and shareable so teams can quickly map value propositions, channels, and revenue streams to relieve analysis bottlenecks and speed decision-making.
Activities
Data Driven Product Development
Yatsen uses a proprietary IT system that ingests social, sales, and survey data to cut product development time to 2–3 months versus 12–18 months industry norm, enabling ~40 launches in 2024 and driving 28% of 2024 revenue from SKUs introduced in the prior 12 months; real-time A/B tests and monthly iterations keep the portfolio aligned with Gen Z preferences and churn-ready trends.
Omnichannel Marketing and Branding
Yatsen runs intensive omnichannel marketing, spending about RMB 1.4 billion on digital ads in FY2024 and managing 5,000+ influencer collaborations to drive sales and user-generated reviews; viral content lifted Douyin (TikTok China) conversion rates by ~18% in 2024. Strategic brand positioning separates mass-market brands (e.g., Little Ondine) from high-end skincare (e.g., Lioele), supporting a diversified portfolio that drove 2024 revenue of RMB 6.1 billion.
Supply Chain Management
Managing a complex supplier and manufacturer network is core for Yatsen, ensuring product availability and cost efficiency while targeting inventory turnover of ~8.5x in 2024 to cut waste and speed response to demand shifts.
Customer Relationship Management
Strategic Brand Acquisition
Yatsen acquires international and domestic beauty brands to diversify offerings and enter premium skincare; since 2020 it spent ~US$600m on M&A including Costa China (2021) and investments boosting premium mix to ~28% of revenue by 2024.
Acquired brands are integrated into Yatsen’s digital-first ops—e‑commerce, CRM, supply chain—cutting time-to-market by ~30% and supporting 45% YoY overseas revenue growth in 2023.
- US$600m total M&A since 2020
- Premium segment ~28% of revenue (2024)
- 30% faster launch via digital integration
- 45% overseas revenue growth (2023)
Yatsen: Fast-launching, data-driven beauty powerhouse—40 SKUs, RMB1.4bn ads, 28% new-SKU rev
Yatsen’s key activities: rapid product development via proprietary IT (2–3 months vs 12–18 industry; ~40 launches in 2024; 28% revenue from new SKUs), intensive omnichannel marketing (RMB 1.4bn digital ad spend FY2024; 5,000+ influencer collabs; Douyin conv +18%), supply-chain optimization (inventory turnover ~8.5x 2024), private-domain sales (~30% online orders; repeat +18% YoY), and M&A (US$600m since 2020; premium ~28% revenue 2024).
| Metric | 2024/Since |
|---|---|
| Product launch cycle | 2–3 months |
| Launches (2024) | ~40 |
| New-SKU rev share | 28% |
| Digital ads | RMB 1.4bn |
| Influencers | 5,000+ |
| Inventory turnover | 8.5x |
| Private orders share | ~30% |
| Repeat growth | +18% YoY |
| M&A spend | US$600m since 2020 |
| Premium mix | 28% |
Full Document Unlocks After Purchase
Business Model Canvas
The document you’re previewing is the actual Yatsen Business Model Canvas—not a mockup or sample—and it matches exactly the file you’ll receive after purchase; no placeholders, no altered layouts. Upon completing your order you’ll instantly get this same professional, fully editable document formatted for immediate use in Word and Excel.
